By the end of 2017, we breached a milestone of more than 1,000 retail stations. Retail remains the largest growing segment of the business, and contributes a significant portion of our total sales.
Our Retail business ranked 6th in profitability and 9th in sales volume, versus other Shell Retail businesses globally in 2017.
“We sell more per station than any other company in the marketplace,” observed Cesar A. Buenaventura, independent director and former Chief Executive Officer of Pilipinas Shell.
At less than half the retail network footprint of our closest rival, we compete in terms of operational efficiency, quality products, and customer service.
A legacy that spans generations
Pilipinas Shell’s 1,000th retail station, located along Greenfield Parkway, Eton Road in Sta. Rosa, Laguna, opened in May 2017. Dubbed the “Makati of the South,” Sta. Rosa has become a bustling business, residential, and commercial district.
“We are very excited to contribute to the growth of this area.,” said Jenny Tan, owner and operator of Shell Eton Road.
Tan’s grandfather was also a Shell distributor, while Tan’s father operated their family’s first Shell retail station. She entered the business in 1996 and now manages 11 Shell retail stations—the largest cluster surrounding the South Luzon Expressway (SLEx). Her success is one example of Pilipinas Shell’s enduring relationships with retailers that span for generations.
Redefining the retail station concept
Pilipinas Shell gives motorists a truly satisfying stopover experience. Apart from refuelling and maintenance and repair services, our customers can also find Shell Select, quick-service restaurants, ATMs, deluxe comfort rooms, and Pilipinas Shell’s latest café concept offering, deli2go, in Shell stations.
“We understand that the needs of our customers are evolving,” said Anthony Lawrence Yam, Vice President-Retail of Pilipinas Shell. “Our food at deli2go does not compromise on the taste and quality that Filipinos deserve.”