Asada Harinsuit CHAIRMAN
Chairman Shell Companies in Thailand; VP Retail – East (ASEAN, India, Middle East); Shareholder rep – Shell Pakistan Ltd, plc; Shareholder rep – Pakistan Refinery Ltd, plc
He was appointed Chairman of Shell Companies in Thailand in September 2012, Vice President – Retail East in September 2013 and Shareholder reps for Shell Pakistan Ltd, Plc and Pakistan Refinery Ltd, Plc joint venture in 2014.
A Thai national joining Shell in 1985, Asada has held a range of roles spanning IT, strategy, business development, supply chain, sales and marketing at local, regional and global levels across Shell’s Downstream businesses.
Beginning his career in IT, Asada worked in business process design and programming areas for ERP systems. He moved to Lubricants business in 1990, worked in Lubricants Supply Chain, marketing and sales to automotive OEMs. Asada took up the central region commercial sales manager role for Thailand, before cross-posting to Shell in the UK as general manufacturing marketing manager in 1997.
Returning to Thailand late in 1998, Asada was appointed into the role of Thailand Commercial manager looking after the Aviation, Marine, LPG, Bitumen, Fuels and Lubricants businesses. In 2003, he took up role of Commercial Fuels strategy general manager for the East, overseeing business turnarounds in China, Asean, Oceania, and The Middle East. Following a global reorganization in 2005 of Shell’s Downstream, Asada was appointed Commercials Fuels East general manager.
Prior to assuming current roles, Asada ran 2 global businesses: Bitumen and Sulphur for 5 years, whilst based in Singapore as VP of Specialities business. He made a number of significant changes to these global businesses in terms of customer value proposition, R&D program, portfolio rationalization, new market entries, redefining relevance to internal and external suppliers including working with Upstream in creating long term floor price for sulphur to support bids in sour gas fields in the Middle East.
His past experiences in Joint Ventures include: 1998 – 2007 Board member of Bangkok Aviation Fueling Services (BAFS) plc; 2007 – 2012 Shareholder rep roles for: Fulton Hogan (NZ) road construction business, Pioneer Road Services (Aus), Eastham Refinery Ltd (UK); 2013 – 2015 Oversaw Shell Retail Joint Ventures in China.
Asada holds Bachelor’s and Master’s degrees in electrical engineering from the University of Michigan.